Managing Sellers

Under the Sellers section, you can manage sellers who sell products in your store. Every store has at least one seller. When you create a store on StoreHippo, adefaultseller is automatically created who is the same as the store administrator.

To access the Sellers section, go to Sellers > Sellers in StoreHippo Admin Panel. 

Adding New Sellers

A seller can be added by the admin from the backend or sellers can register themselves at the storefront.
To add a seller, click on Add new button and a form will open on the right side of the window.

In the seller form, there are multiple information fields that you can use to save the seller login and other required information for seller registration. 

User type

You can choose whether you want to add a new user or you want to select from an existing user (who can be a customer as well).

• In the case of an existing user, details are taken from the id that is mapped.

• In thecaseof the new user, you need to provide details for the user.

First Name

The first name of the seller is to be provided here.

Last Name

The last name of the seller is to be provided here.

Email

Provide email for the seller; this email will also serve as the id of the seller by which he will be able to login to seller admin. This is a mandatory field.

Password

Set a password for the account. It is also a mandatory field.

DOB

Fill in the date of birth of the seller here.

Phone

Sellerphone number is to be provided here.

Gender

Providegenderhere.

Active

To activate the seller's account, check this field.

Email and Phone Verification

These respective fields are automatically checked when the sellerverifies his email, phone, or both.

Title

Provide a title for the seller by which the seller would be visible in the store.

Logo

Upload logo for the seller.

Image

Upload the seller profile image here.

Legal Name

Fill in the legally registered name of the seller. 

Info

This field provides anyextra information about the seller.

Website

Provide the URL for the seller's website.

Address Details

Fill in full Address with City, State, Country, and ZIP Code.

Invoice Prefix

Enter a prefix that the respective seller invoice will have.

Bank Details

Provide Bank Details of the seller for commission and payment processing.

Regulatory Documents

Add legal details and proofs for seller registration; following are the details that can be added.

• Pan
• Pan Proof
• Cin Number
• Tin
• Tin Proof
• Tan
• Tan Proof
• Cancelled Cheque
• Address Proof
• Id Proof
• GSTIN

NOTE: Once you select "India" from the country dropdown, the PAN and PAN proof fields will be shown.

Seller Groups

You can assign the seller to a specific seller group. One seller can be assigned to multiple seller groups.

Metafields

You can add metafields to add extra fields such as longitude, latitude, etc.

Substore

In this field, you can assign the seller a specific substore to sell his/her products.

Status

You can mark the status as approved, pending, or rejected by choosing the option from the drop-down. Select the recommended option to approve the seller; the unapproved seller will not be able to log in.

Operation on Sellers

In the Seller section of the StoreHippo admin panel, you can manage individual sellers using the options available under the three-dot (⋮) menu next to each seller. These actions help you monitor, control, and manage seller activities efficiently.

Available Operations

• View
  View the seller’s basic details and current status.

• Edit
  Modify seller information such as business details, contact information, or configuration settings.

• Delete
  Permanently remove the seller from the platform. This action should be used cautiously as it may affect associated data.

• Generate Invoice
  Create and generate invoices related to the seller’s transactions or commissions.

• View Transactions
  Clicking on the View Transactions option redirects you to the Seller Ledger. View all financial transactions associated with the seller, including payouts, settlements, and order-related entries.

• Reject
  Reject a seller’s registration or request if the provided information does not meet platform requirements.

• View Profile
  Access the complete seller profile, including business details, documents, and verification status. Clicking on the View Profile option shows all the information regarding the seller, including basic info, balance, status, etc. 

• View Logs
  Check system logs related to the seller’s activities for tracking changes, actions, or troubleshooting issues.

Approving or Rejecting Sellers

StoreHippo allows you to control the approval flow for sellers. You can accept and reject sellers as you wish. To validate pending approval/denied seller, follow thebelow-mentionedsteps:

1. Click on the pending/approval/rejected sellers tab and select the seller that you want to approve by clicking on the ellipsis button.
2. Choose the approve/reject option from the drop-down menu.

Similarly, if you want to reject a seller, go to the approved/pending approval tab and choose the reject option from the drop-down menu. In case you are not willing to change the status of the seller at the moment, you can edit the seller and change the status to pending.

Importing/exporting sellers

StoreHippo allows you to import and export sellers. If you want to add sellers in bulk to your store, use the Import option by clicking the ellipses next to the Help button at the top right corner of the Sellers window. If you wish to export your store's sellers and their details, use the Export option.