User roles
User roles are the permissions granted to the users by the store admin. These roles are the set of permissions for a specific user. One user's permission to access the store can be different from the other depending on their roles. For example, a seller has access to products, but a reseller does not. Some roles are predefined by StoreHippo, but you can also add custom roles.
Go to Customers > Users section in the StoreHippo Admin Panel to manage the user roles.
These are the following roles predefined by StoreHippo:
Superadmin
The super admin has access to all the entities of the store.
Seller
A seller has permission to the following sections:
- Products section
- Categories
- Linked products
- Orders
- Files
- Import logs
- Sellers
- Shipments
Affiliates
An affiliate has permission to the following sections:
- Orders
- Customer enquiries
SEO
An SEO has permission to the following sections:
- Products
- Categories
- Brands
- Collections
- Pages
- Forms
- Themes
- Blogs
- Custom entities
Reseller
The reseller only has permission to access the orders section.
Member
The member does not have access to the admin panel.
Public
The public does not have access to the admin panel.
Admin
The admin has access to all the entities.
Order manager
An order manager has permission to access the following entities:
- Products
- Discounts
- Coupon codes
- Orders
- Shipments